About

WHO WE ARE:

THIRD STRING ENTERTAINMENT IS A PREMIERE ENTERTAINMENT COMPANY LOCATED IN DALLAS, TX. WE PRODUCE EVENTS & FESTIVALS ALL OVER THE UNITED STATES. WE PROVIDE MARKETING FOR ARTISTS, BUSINESSES, RESTAURANTS, BARS, & MORE. WE HAVE TWO RECORDING STUDIOS & A CREATIVE SPACE LOCATED IN DALLAS. WE HAVE A TEAM OF BUSINESS PROFESSIONALS AND CREATIVES WITH BACKGROUNDS IN MUSIC, FILM, CORPORATE, & MORE THAT WORK WITH YOU TO BRING YOUR VISION TO LIFE.

Mike Ziemer – Founder / CEO

CONCERT + FESTIVAL PROMOTER

When it comes to the music industry, Mike Ziemer is a man of many hats! Starting in 2002, Ziemer began interviewing bands and reviewing albums for online magazines in order to get into shows for free and meet his favorite artists. After building up a large list of contacts, he was asked by a local band to manage them. The band’s first request was for Ziemer to help them put together a concert in the suburbs, the rest was history. 

In March 2004, Third String Productions was born at The Plano Centre where Ziemer would hold shows in multiple rooms from 2004 – 2009 with attendance ranging from 500 to 4800! The Plano Centre was the birth place of Unsilent Night and So What?! Music Fest (previously known as South By So What?!).

After outgrowing the Plano Centre, Ziemer began booking live events across Texas, and beyond, averaging as many as 400 events annually between multiple markets from 2021 – 2023.

In 2022, Third String Entertainment formed a strategic join venture with Disco Donnie Presents, named Disco Punk, to further grow the So What?! Music Festival brand. 2023’s festival was the largest in the festival’s history bringing in over 22,000 people across 2 days in Dallas, TX.

So What?! Music Festival has established itself as the “go to” festival for catching multiple stages of up and coming talent mixed with legacy acts for metal / hardcore / pop punk /  emo fans, filling the void left from the end of Warped Tour and Mayhem Festival.

Ziemer is also a partner in Furnace Fest, taking place annually in Birmingham, AL featuring a wave of bands primarily from the late 90s and early 2000s hardcore and post-hardcore scene while still being inclusive of current up and coming bands in those genres.

Over the last 20 years, Ziemer has been instrumental in helping introduce and build artists through his festivals including A Day To Remember, Enter Shikari, Forever The Sickest Kids, Dance Gavin Dance, Beartooth, Of Mice & Men, Polyphia, and many more.

In 2023, Ziemer founded the entity Restless Shows with long time friend Arturo Piña. Following the success of the first year of his festival, Restless Fest, Ziemer realized that this brand was something special for the underground music of the next generation of artists and needed to have its own identity and team behind it. The company has already made major waves with a stacked resume of booking JPEGMafia, Glaive, OhGeesy, Lucki, Veeze, Lil Darkie, Homixide Gang, Bashfortheworld, Sid Shyne, Dom Corleo, Jeleel!, Nascar Aloe, Black Kray, Joeyy, 03 Greedo, Premo Rice, Jasiah, and many more.

OTHER VENTURES

Ziemer has also independently run his own record label, Third String Records since 2014. The label has released music for over a dozen bands with streams totaling over 20 million across all platforms.

He also founded the artist management company, Flip A Switch Music Group alongside his partners Luke Knipe and Matt Dunne. The management company roster currently includes songwriters, producers, engineers, and bands.During 2020, while live music was on pause, Ziemer opened up his first recording studio, Flip A Switch Studios in his backyard of his Oak Cliff home. The studio has attracted some of Texas’ hottest acts including Bashfortheworld, Tay Money, Lil Twist, SVDDEN DEATH, Luna Luna, LilBootyCall, Astrus*, oodaredevil, and many more. In 2021, he opened his second recording studio in Deep Ellum. The upgraded studio has attracted artists Slimesito, Milkshawty, Wasteey Monroe, brands including Pepsi + Takis, and labels including TDE, OVO, and many more.

Orlando Mendoza – Owner / COO

Mendoza started his own path in 2007. After graduating high school, Orlando started working on his own events in Arlington and Mansfield. He put on concerts inside churches, empty rooms, and restaurants where he would book all the artists and hire sound, lighting, staff, etc. Mendoza eventually put on his own festival at UTA and began generating buzz from known venues in Fort Worth and Dallas. He soon found his own foot in the door around 2009 when he gained the attention of Ziemer and the rest is history!

Cheyanne Gonzales – Vice President of Operations

Jane of all trades

Jewel Patani – Executive Assistant to Mike Ziemer

See: Mike Ziemer

Raney Yatomi – Assistant to Orlando Mendoza

“Let me see what Orlando thinks brb”

Ryan Draughon – Assistant to Cheyanne Gonzales

“I’m that bitch, text me if you can’t reach cheyanne”

Madi Griffin – Talent Buyer – Indie/Hyperpop/Alternative

“They call me Big Sour.
Raised by Twenty One Pilots.
Had an indie high school experience.
Currently spending my early 20’s obsessed with all things hyperpop and hyper adjacent.
In need of a pickle sponsor.”

Emma Laymon – Office Manager

Clocked in and locked in